Big Boi to Headline Free 404 Day Block Party in Atlanta

Atlanta is gearing up for a major hometown celebration on Saturday, April 4, 2026 — better known as 404 Day, a nod to the city’s iconic area code.

Rap legend Big Boi, one half of the groundbreaking duo OutKast, will headline a free all-day block party that blends music, food, and local culture in true ATL fashion.

The event, officially titled “Impossible x Big Boi: 404 Taste the Block”, is a collaboration between Big Boi and Impossible Foods. It takes over Smorgasburg Atlanta at 140 Forsyth St SW in downtown Atlanta from 11 a.m. to 7 p.m.

The free, family-friendly block party promises throwback 2000s ATL hip-hop vibes, live performances, and a celebration of everything that makes the city special.

What to Expect at the Block Party

Live Music & Performances: Big Boi will deliver a live performance, bringing hits from OutKast and his solo catalog to the stage. DJs will keep the energy high with beats throughout the day, and there’s a special “high-energy spirit performance” scheduled for 4:04 p.m. — perfectly timed for 404 Day.
Food & Vendors: More than 20 vendors will serve up local favorites, many with an Impossible twist using plant-based ingredients. The highlight? An exclusive “Big Boi Burger” available from the Impossible food truck. Smorgasburg’s market-style setup turns the event into a food-lover’s dream with diverse eats reflecting Atlanta’s vibrant culinary scene.
Interactive Experiences & Local Culture: Attendees can enjoy festival-style photo ops, a Pop-a-Shot basketball challenge, custom merch, barbershop trims, and other surprises. The event highlights Atlanta’s rich hip-hop heritage, community spirit, and creative energy in a welcoming outdoor setting.

Why It Matters

404 Day has grown into a beloved annual tradition in Atlanta, showcasing the city’s pride in its 404 area code and its outsized influence on music, culture, and innovation.

Partnering with Impossible Foods adds a modern, plant-based angle while keeping the focus on hometown pride and accessibility — the entire event is free to attend (RSVP recommended via the Partiful page for smooth entry).

Big Boi, a true Atlanta icon whose work with OutKast helped put Southern hip-hop on the global map, returning for a free performance feels like a full-circle moment.

It’s an opportunity for longtime fans and new generations to experience live music in a casual, community-driven environment right in the heart of downtown.

Event Details at a Glance

Date & Time: Saturday, April 4, 2026 | 11:00 a.m. – 7:00 p.m.
Location: Smorgasburg Atlanta, 140 Forsyth St SW, Atlanta, GA
Cost: Free (RSVP encouraged)
Highlights: Big Boi live performance, DJs, 20+ food vendors, Impossible “Big Boi Burger,” interactive activities, custom merch

Whether you’re craving classic ATL sounds, trying innovative plant-based bites, or just soaking in the city’s energy with friends and family, this 404 Day block party is shaping up to be one of the most accessible and exciting ways to celebrate Atlanta in 2026.

For the latest updates and to RSVP, check the official Partiful event page or follow announcements from Impossible Foods and Smorgasburg Atlanta. ATL to the front — don’t miss it!