While Atlanta will never be mistaken for Detroit, Georgia’s largest city does have an unheralded relationship with major automobile manufacturers.

In this article, we’ll cover the automakers that have invested in the Atlanta area.

Mercedes-Benz USA

Headquartered in Sandy Springs, GA, since 2018, Mercedes-Benz USA manages distribution and marketing for Mercedes-Benz and smart products in the U.S.

The company announced in 2025 plans to establish its North American headquarters in metro Atlanta, adding approximately 500 jobs and a new multimillion-dollar R&D center nearby.

Porsche Cars North America

Based in Atlanta since 2015, Porsche’s North American headquarters includes the Porsche Experience Center, featuring a 1.6-mile test track, a classic car restoration shop, and a business center.

This $100 million facility enhances Porsche’s logistics and distribution capabilities in the region.

Hyundai Motor Group Metaplant America

Located in Ellabell, GA (near Savannah but within the broader metro Atlanta economic sphere), the Hyundai facility began producing the Hyundai IONIQ 5 in October 2024, ahead of schedule.

The plant is expected to employ 8,100 workers and represents a significant investment in Georgia’s automotive sector.

Kia Georgia, Inc.

Kia operates a major manufacturing plant in West Point, GA, approximately 80 miles southwest of Atlanta, employing around 3,000 workers.

The facility, with a $1 billion expansion, produces vehicles like the Kia Telluride and Sorento, contributing to Georgia’s automotive manufacturing hub.

Cox Automotive

Headquartered in Atlanta, Cox Automotive provides a range of services for the automotive industry, including inventory management, car acquisition and disposal, floor planning, and transportation solutions.

It supports dealerships and manufacturers nationwide from its Atlanta base.

Asbury Automotive Group, Inc.

Based in Duluth, Asbury is one of the largest automotive retailers in the U.S.

The company operates multiple dealerships in the metro Atlanta area under brands like Nalley Automotive Group, which represents 13 brands including Audi, Acura, BMW, Bentley, Honda, Hyundai, INFINITI, Kia, Lexus, Nissan, Toyota, and Volkswagen.

Jim Ellis Automotive Group

A family-owned business operating since 1971, Jim Ellis manages 21 dealerships across metro Atlanta (Atlanta, Buford, Kennesaw, Marietta, McDonough, Sandy Springs, South Fulton, and Union City), offering 17 brands.

It is a leader in electric vehicle sales and provides access to a private network of charging stations in the region.

Hennessy Automobile Companies

Operating since 1964, Hennessy manages 11 brands across metro Atlanta dealerships, offering new and pre-owned vehicles with a focus on customer service.

MotorCars of Atlanta

Located in Atlanta, this dealership specializes in exotic and luxury vehicles, including McLaren, Lamborghini, Aston Martin, Lotus, Rolls-Royce, and Koenigsegg, serving the metro Atlanta area.

ALM Automotive Group

Operating since 2004, ALM has multiple dealerships in the metro Atlanta area, including ALM Newnan, focusing on luxury and pre-owned vehicles at competitive prices.

Final Word

These companies contribute to metro Atlanta’s status as a hub for automotive manufacturing, headquarters, and retail, leveraging the region’s skilled workforce, robust infrastructure (e.g., Hartsfield-Jackson Atlanta International Airport and the Port of Savannah), and business-friendly environment.

Georgia’s automotive industry is further supported by suppliers like Yokohama Tire Corporation (Cartersville, GA) and logistics providers like Buske Logistics, which cater to the warehousing and distribution needs of these automotive giants.

Final Word

Automakers aside, Atlanta has a thriving cultural, food, sports and music scene, with venues like the Tabernacle and the Fox Theatre hosting concerts and shows throughout the year.

The city is also home to the Atlanta Symphony Orchestra and the Atlanta Opera, offering world-class performances for music lovers.

Atlanta has a lot of cool things to do and places to eat, including some of the top soul food joints and remarkable Thai food spots. Explore the city.

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