The death spiral for Bed, Bath and Beyond has begun in some respects. The company recently executed a plan as part of its bankruptcy that would make its shares on Wall Street worthless. That means its shareholders and investors will get nothing.
What makes the development even more puzzling is that Bed, Bath and Beyond still has assets totaling about $42 million.
What Will Happen To Bed, Bath and Beyond?
Bed, Bath and Beyond stores will likely go away at some point, but it’s no telling when that will happen. The brand itself will likely remain untouched or it may go away and transition to that of its new owners, Overstock.com.
In June 2023, when Overstock announced it was buying Bed, Bath and Beyond, it seemed to have a plan in place for continuation, but that is unclear now.
“This acquisition is a significant and transformative step for us,” said Overstock CEO, Jonathan Johnson. “Bed Bath & Beyond is an iconic consumer brand, well-known in the home retail marketplace. The combination of our winning asset-light business model and the high awareness and loyalty of the Bed Bath & Beyond brand will improve the customer experience and position the Company for accelerated market share growth.”
Final Word
As part of Overstock’s takeover, it has plans to re-launch the Bed Bath & Beyond domain in Canada and overhaul its website, app and loyalty program in the United States. The plan is for new and existing customers of both Overstock and Bed Bath & Beyond will experience a single online shopping destination. Will it work? We’ll see.