The road to the 2026 FIFA World Cup is running straight through Atlanta. U.S. Soccer announced on Dec. 3 that the U.S. Men’s National Team will play two high-profile home friendlies at Mercedes-Benz Stadium in late March as part of its final preparations for next summer’s tournament on home soil.
Read up on how Atlanta is prepping for the FIFA World Cup.
The USMNT will face No. 8-ranked Belgium on Saturday, March 28, followed by a marquee matchup against No. 6 Portugal – led by global superstar Cristiano Ronaldo – on Tuesday, March 31.
FIFA Matchup in Atlanta Set
Both matches will give Georgia fans another chance to see Gregg Berhalter’s squad in person just months before the World Cup kicks off.
The games further cement Georgia’s growing status as the new epicenter of American soccer.
The state-of-the-art Arthur M. Blank U.S. Soccer National Training Center in Fayetteville, funded in part by a landmark $50 million gift from Atlanta Falcons and Atlanta United owner Arthur M. Blank, remains on schedule for completion in spring 2026.
These Atlanta fixtures are the first two of four newly announced USMNT home dates in 2026:
- March 28 – vs. Belgium – Mercedes-Benz Stadium, Atlanta
- March 31 – vs. Portugal – Mercedes-Benz Stadium, Atlanta
- May 31 – Allstate Continental Clásico (opponent TBA) – Bank of America Stadium, Charlotte
- June 6 – Coca-Cola Send-Off Match vs. Germany – Soldier Field, Chicago
Photo credit: U.S. Soccer Federation
Atlanta’s Big Moment: World Cup to Deliver Economic Windfall
ATLANTA — As fans around the world count down to the 2026 World Cup, Atlanta is gearing up — and local officials expect major economic gains. With eight matches slated to be played at Mercedes‑Benz Stadium (including a semifinal), experts project a surge in tourism, investment, and long-term growth for the region.
Billions on the Table — and Hundreds of Thousands of Visitors
A recent forecast estimates that the World Cup could pump roughly US$503.2 million into Georgia’s economy from out-of-state attendees drawn to Atlanta.
Meanwhile, local officials in Fulton County say the broader economic impact could reach as high as US$1 billion, counting not just tourism spending but also infrastructure projects, service jobs, and ripple-effects across neighborhoods.
Analysts estimate the tournament will bring over 520,000 spectators through the doors of Mercedes-Benz Stadium during the matches hosted in Atlanta.
Hotels, Restaurants, and Lodging — A Boom for Hospitality
To meet demand, downtown Atlanta is adding nearly 3,000 new hotel rooms by mid-2026 — a roughly 20% increase over 2022 figures. That expansion supports not just travelers but also boosts employment and generates spending at hotels, restaurants, shops, and nightlife venues across the city.
Particularly interesting is data from short-term lodging provider Airbnb: the company expects around 6,000 guests to stay in Atlanta listings during the tournament — translating into roughly US$70 million in local economic impact. Airbnb further projects that increased demand could support about 300 full-time equivalent jobs in 2026
Real Estate, Development & Urban Upgrades
The World Cup has accelerated a wave of development across Atlanta, particularly around the stadium and downtown areas. Mixed-use projects, new apartments, offices, hotels, and retail spaces are moving forward at a record pace.
The broader real estate boost — more housing units, increased office space, and enhanced commercial infrastructure — could leave a lasting legacy beyond the tournament itself.
Infrastructure & Transit Improvements
To handle the influx of fans and visitors, the city and state are investing significantly: more than US$120 million is slated for transportation and downtown improvements. Public transit provider MARTA along with other agencies are upgrading systems, adding new railcars and electric buses, and working to ensure mobility is ready for the surge.
Additionally, the stadium will be upgraded: Mercedes-Benz Stadium is undergoing major work to meet World Cup requirements — including a switch from artificial turf to real grass, upgrades to security, amenities, and surrounding infrastructure.
Opportunity for Local Businesses & Neighborhoods
The anticipated visitor boom is already prompting local officials to help small businesses prepare. In neighborhoods around downtown and near the stadium, grants are being offered to upgrade storefronts, improve signage, renovate interiors, and enhance curb appeal.
City leaders expect increased foot traffic, new customers, and higher demand for services — not only during the World Cup matches, but potentially long after/
Ticket Information
Presale for all four matches begins today, Tuesday, December 3. General public tickets go on sale Friday, December 5 at 10 a.m. local time for each venue through Ticketmaster and ussoccer.com.
