After hearing from stakeholders, the NBA canceled the Atlanta Hawks’ “Magic City Night,” a title that winked at the city’s most famous strip club.
If they would have dug deeper, the league would have saw that the event was tied to a documentary one of the team’s proprietors was making.
In any event, the whole brouhaha makes us wonder what are some of the Hawks’ other theme nights.
We’ve compiled a list:
Here are the key theme nights and promotions for the Atlanta Hawks’ 2026 season at State Farm Arena, based on the official announcements and updates from the team.
The Hawks rolled out a vibrant promotional calendar with 19 elevated game-day experiences, focusing on Atlanta’s culture, community, family fun, and special giveaways.
Highlighted Theme Nights & Cultural Celebrations:
- Outkast Night — December 3, 2025 (vs. LA Clippers): Celebrating the duo’s Rock & Roll Hall of Fame induction with iconic tracks, a limited-edition collectible figurine giveaway (first 5,000 fans), and a halftime performance.
- Divine 9 Night — December 5, 2025 (vs. Denver Nuggets): Honoring Black excellence and the Divine Nine fraternities/sororities.
- HBCU Night presented by Chase — February 7, 2026: Eighth annual event bringing together storytelling, culture, and community to celebrate Historically Black Colleges and Universities.
- Culture Fest — February 20, 2026: A broad celebration of Atlanta’s diverse heritage.
- Crowning Courage Night — March 12, 2026 (vs. Nets): Honoring active and retired military personnel.
- Magic City Night (also called Magic City Monday and now CANCELED) — March 16, 2026 (vs. Orlando Magic): Tribute to the iconic Atlanta strip club, featuring lemon pepper wings, a T.I. performance, exclusive co-branded merchandise (like a limited-edition hoodie), and more. (Note: This one drew some controversy and calls for cancellation from an NBA player citing respect concerns.)
- Ladies Night — March 28, 2026 (vs. Sacramento Kings): A fan-favorite evening with special focus on women fans.
- True to Atlanta Night (City Edition Game) — April 10, 2026 (vs. Cleveland Cavaliers): The final home game, celebrating the city and fans with special ticket offers.
Other Notable Promotions & Giveaways:
- Bobblehead Nights: Dyson Daniels (November 4, 2025 vs. Orlando) and Zaccharie Risacher (January 23, 2026 vs. Phoenix).
- Kids Games / Family Events: Multiple family-focused days with early tip-offs, first 3,000 kids giveaways (e.g., youth shooting sleeves on March 14 vs. Bucks), and Family 4-Pack offers.
- MLK Day Game: Returned as a highlight (specific 2026 date not detailed in announcements, but traditionally a community-focused event).
- Star Wars Ticket Offer — March 10, 2026 (vs. Mavericks): Includes exclusive Grogu bobblehead.
- Baseball Jersey Ticket Offer and other appreciation nights (e.g., Healthcare, Educator).
- Holiday Game — December 23, 2025 (vs. Chicago Bulls): Festive activations and entertainment.
For the full list, special ticket packages, or any late-season additions, check the official Hawks promotions page at Hawks.com/Promotions or the NBA.com/Hawks site.
These events help make State Farm Arena a top spot for fans all season long—grab tickets early for the popular ones! Go Hawks!
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