On Friday, September 5, 2025, the streets of Atlanta will come alive with the spirit of football as the Atlanta Falcons host their annual Dirty Birds Rally at Atlantic Station.
Atlanta Falcons Pep Rally: Where and When
This free, fan-fueled event, set to ignite the excitement for the team’s 60th season in the National Football League (NFL), promises an unforgettable evening of entertainment, team pride, and community celebration.
Taking place on the Atlantic Green near HOBNOB (245 18th St NW, Atlanta, GA 30363) at 7:00 p.m., the pep rally is the perfect way for Falcons fans to gear up for the team’s season opener against the Tampa Bay Buccaneers on September 7 at Mercedes-Benz Stadium.
A Star-Studded Celebration
The 2025 Dirty Birds Rally, presented by Truist and American Family Insurance, will be emceed by the dynamic duo of announcer Big Tigger and Danie B, ensuring high energy and infectious enthusiasm throughout the evening. The event will feature a headline performance by Atlanta’s own T.I., a Grammy-winning rapper and local icon whose electrifying set is sure to get the crowd hyped. Fans can also expect appearances by current Falcons players, including stars like Bijan Robinson, Drake London, and Michael Penix Jr., alongside performances by the Atlanta Falcons Cheerleaders and the team’s beloved mascot, Freddie Falcon.
The rally isn’t just about entertainment—it’s a chance for fans to connect with the team and each other. Giveaways, including team merchandise and other surprises, will keep the excitement flowing, while the Atlantic Station Team Store, located across from Publix, will offer the new 2025 Kickoff Collection for fans eager to rep their Dirty Birds in style.
A Season of High Expectations
The pep rally marks the start of a pivotal season for the Atlanta Falcons, who are entering their ninth year at Mercedes-Benz Stadium and their second under head coach Raheem Morris.
Coming off an 8–9 record in 2024, the team is determined to break their seven-year playoff drought and end an eight-year NFC South title drought.
With rookie quarterback Michael Penix Jr. taking the reins as the starter, backed by a talented offensive cast including running back Bijan Robinson and tight end Kyle Pitts, the Falcons are poised for a breakout year. The team’s high-powered offense, combined with a revamped roster featuring new draft picks and key acquisitions like linebacker Matthew Judon, has fans buzzing with optimism.
The rally’s timing couldn’t be more perfect, as it sets the stage for the Falcons’ Week 1 showdown against division rivals, the Tampa Bay Buccaneers. This home opener, scheduled for 1:00 p.m. on September 7, will be broadcast on FOX 5 and is expected to draw a massive crowd to Mercedes-Benz Stadium.
The pep rally serves as a rallying cry for fans to bring their energy and support as the team kicks off what many hope will be a season of “Star Wars numbers” on offense, as predicted by analysts.
Event Details and Fan Experience
The Dirty Birds Rally is free to attend, making it accessible to all Falcons fans, from lifelong supporters to newcomers eager to join the flock. The event will take place rain or shine, though organizers note that severe weather could lead to cancellation, with updates posted on the Atlanta Falcons’ official website or Twitter account (@AtlantaFalcons). Parking in the Atlantic Station garage is free for the first two hours, with an hourly rate applied thereafter, ensuring easy access for attendees.
Atlantic Station’s open-air setting provides the perfect backdrop for this outdoor celebration, with the Atlantic Green offering ample space for fans to gather, cheer, and soak in the pre-season excitement. The event’s family-friendly atmosphere, combined with its star-studded lineup and interactive elements, ensures there’s something for everyone, whether you’re a die-hard fan or simply looking to enjoy a night out in Atlanta.
A Tradition of Fan Passion
The Dirty Birds Rally has become a beloved tradition for Falcons fans, with previous events drawing thousands to Atlantic Station for music, player appearances, and giveaways. Last year’s rally, featuring a performance by 2 Chainz and appearances by players like Grady Jarrett and Younghoe Koo, set a high bar for fan engagement. This year’s event promises to build on that legacy, offering a chance for the Atlanta community to come together and show their support for the team.
For those unable to attend, the rally’s energy will reverberate across social media, with the Falcons’ official accounts (@AtlantaFalcons) sharing highlights and updates. Fans are encouraged to share their own moments from the event using hashtags like #RiseUp and #DirtyBirds to join the online conversation.
Looking Ahead
As the Falcons prepare for a challenging 2025 schedule, which includes five primetime games and an international matchup against the Indianapolis Colts in Berlin, the Dirty Birds Rally is more than just a party—it’s a declaration of intent. With a talented young roster, a passionate fanbase, and a city ready to rally behind them, the Atlanta Falcons are set to make waves in the NFL this season.
The September 5 pep rally is the perfect way to kick things off, uniting fans in their shared love for the team and setting the tone for what promises to be an exciting year of Falcons football.
So, grab your red and black gear, head to Atlantic Station, and get ready to Rise Up! The Atlanta Falcons are back, and the Dirty Birds Rally is the place to be on September 5, 2025.
Final Word
The Atlanta area is a big city, but it’s also close enough to the countryside that you can enjoy the mountains by driving for less than an hour.
But that’s not all: Georgia has some beautiful state parks you can check out along the way. Here’s a guide.
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