In a move signaling a fresh start for the franchise, the Atlanta Falcons announced late Sunday that searches for a new head coach and general manager will commence immediately
This comes on the heels of a disappointing 2025 season, where the team finished with a sub-.500 record and missed the playoffs for the eighth consecutive year.
Falcons Begin Search for New Coach, GM
The Falcons’ front office has been under scrutiny since the abrupt firing of former GM Terry Fontenot and head coach Raheem Morris after Sunday’s win over the New Orleans Saints.
Team owner Arthur Blank and president Rich McKay emphasized the urgency of the process in a press release, stating that the organization is committed to finding the right leaders to guide the Falcons back to contention in the NFC South.
“We are excited to begin this journey and build a winning culture that our fans deserve,” Blank said.
To aid in the head coach search, the Falcons have enlisted the expertise of ZRG Partners, a global executive search firm known for its work in sports and entertainment.
ZRG has previously assisted in high-profile NFL hires, bringing a data-driven approach to identifying top coaching talent.
For the general manager position, the team will partner with Sportsology Group, a consultancy specializing in sports executive searches.
Sportsology has a track record of helping franchises like the New York Giants and Washington Commanders in similar roles, focusing on strategic organizational builds.
No specific timeline has been established for completing either search, allowing the Falcons flexibility to thoroughly evaluate candidates.
However, the processes will run concurrently, enabling potential synergies between the new coach and GM hires. This parallel approach could expedite the overall rebuild, as the two roles often intersect in player personnel decisions and team vision.
Final Word
Fans and analysts alike are hopeful that these searches will yield innovative leaders capable of maximizing the talents of quarterback Michael Penix Jr. and a young core of players.
Stay tuned to AtlantaFi.com for updates on potential candidates, interviews, and all things Falcons as this story develops. What do you think of the hires? Sound off in the comments below!
