The much-anticipated Discover Boating Atlanta Boat Show officially opens its doors on Thursday, Jan. 8 at the Georgia World Congress Center, marking the start of four days of boating excitement right in the heart of downtown Atlanta. Check out all the Atlanta events this weekend.
Running from January 8-11, 2026, this annual event – Georgia’s premier and longest-running boating showcase – is presented in partnership with Progressive® Insurance and promises something for everyone, from seasoned boaters to families looking to dip their toes into the boating lifestyle.
Atlanta Boat Show: What To Know
Located at 285 Andrew Young International Blvd NW (with exhibits primarily in Hall B, though some sources note Hall C for specific displays), the show brings hundreds of boats, marine products, and accessories under one roof.
Attendees can explore everything from sleek new fishing boats and pontoons to luxury yachts, personal watercraft, and the latest in boating technology – all available to browse, board, and even purchase at special show pricing.
Event Hours
- Thursday (Jan 8) & Friday (Jan 9): 11 a.m. – 8 p.m.
- Saturday (Jan 10): 10 a.m. – 8 p.m.
- Sunday (Jan 11): 10 a.m. – 5 p.m.
How Much for Tickets?
Tickets are affordably priced: Adult admission (ages 13+) is $15 when purchased online in advance or $17 at the door. Children 12 and under get in free with a paying adult.
For early birds or after-work visitors, take advantage of Happy Hour pricing – just $5 admission after 5 p.m. on Thursday and Friday!
This year’s show highlights the booming interest in boating across the region, with Lake Lanier, Lake Allatoona, and Georgia’s coastal waters just a short drive away. Expect over 200 vendors showcasing marine gear, electronics, docks, boat lifts, and accessories.
Educational seminars, fishing clinics, and boating safety sessions will help newcomers and veterans alike prepare for the upcoming season.
Family-friendly fun remains a cornerstone of the event. The Kids’ Zone features nautical-themed crafts, face painting, minnow racing, and storybook reading areas to keep younger visitors entertained while parents shop.
The Discover Boating Lake Life Lounge will bring summer vibes indoors with live music from Georgia native Britt Black and his band, playing high-energy country and Southern rock favorites starting as early as noon on Thursday and Friday (11 a.m. on Saturday and Sunday).
Additional attractions include interactive games, drink specials, and even a mini golf experience inspired by the iconic 17th hole at Lake Tahoe’s Edgewood Golf Course.
Whether you’re dreaming of your first boat, upgrading your current vessel, planning dock improvements, or simply looking for a fun winter outing, the Atlanta Boat Show offers the perfect one-stop destination.
With convenient downtown access, plenty of parking options (including the Red Deck and Orange Lot), and public transportation nearby, it’s easy to make a day of it.
Final Word
Don’t miss your chance to “ring in the New Year” on the water – head to the Georgia World Congress Center starting today! For the latest updates, ticket purchases, and full exhibitor details, visit the official website at atlantaboatshow.com.
As the city lights up with yet another special event this weekend, remember: Safe driving is the real treat. For more tips on navigating safely around the city, read our Atlanta Traffic Guide.
More from AtlantaFi.com:
- How Long Does It Take To Drive Around I-285?
- Moving To Georgia: Everything You Need to Know
- Feeling adventurous? Here are some outdoorsy things to do in ATL
See you on the show floor – fair winds and following seas await! 🚤