Atlanta has been chosen as one of two launch cities for a new barbershop media network.
Now, you may be wondering what is a barbershop media network? Well, the company, which is run by CEO Euan Davis, believes that much of a community’s events and entertainment comes from or through the barbershop.
The BarberTime Media Network, Inc (BarberTime) aims to be a dynamic new digital advertising and streaming media tool as well. Every participating barbershop or beauty salon gets their own network channel, widening their reach in the online community.
“The barbershop is the original soclal media,” Davis said in a presentation posted online.
Companies that participate can expect to be branded via advertising and informational content through the city’s networks of barbershops and beauty salons, via online and in-shop, touch screen monitors.
Along with Atlanta, the Washington, D.C. area has been chosen as a launch city as well. The network has partnered with Microsoft to help ensure its success.
The network looks to leverage local businesses with ad partners, discounted deals and other forms of income to create monetary benefits for the barbershop and salon owners.
Eliza Mulcahy, Community Development Specialist for Microsoft, was quoted as saying, “This sector’s strength is attributed to the fact that most people come together where there is a purpose, and they feel their voice is heard. In the hair and beauty industries across the country, these businesses are thriving and working on behalf of their communities to make things better.”
“We believe our media platform will change how business is done. The BarberTime Media Network merges information, commerce, and entertainment — everything on a touch-screen streaming live right in your shop,” said Davis.