The Athlete’s Foot held a grand opening for its new corporate headquarters, flagship location and community center in Midtown Atlanta on Friday, September 13, 2024.
The Athlete’s Foot Opens in Atlanta
“We are thrilled to unveil our new US headquarters, flagship store, and community center in the heart of Midtown Atlanta,” said Matt Lafone, President and GM of Americas at The Athlete’s Foot. “This location is the first of its kind on Atlanta’s iconic BeltLine and will serve as a cultural hub for community engagement and deeper connectivity. We look forward to welcoming everyone to experience what The Athlete’s Foot has to offer, from the neighborhood, for the neighborhood.”
Speaking exclusively to AtlantaFi.com, Lafone says the vision for the store is firmly routed in Atlanta’s place in the culture.
“We actually have our corporate headquarters above and the intent is a couple of things,” he said. “No. 1, we want to be closer to the consumer. We get 3 million people passing by us right here on the Beltline and so we get that street customer. Because of the school across the street, we also get that sneaker kid, but you also get a more elevated woman who’s getting her nails down and doing yoga,” he said. “Also this is like a community center. For example, on Tuesdays there might be a tutor that tutors local kids. We might have a local entrepreneur taking about how they got their start. We might have a sneaker customization class. The point is to be a part of the community.”
The Athlete’s Foot has proudly partnered with Black-owned businesses to develop the flagship location, enlisting T. Dallas Smith & Co., the largest black African American-owned commercial real estate firm in the country, to continue its standing collaboration with The Athlete’s Foot on finding locations for new stores focused on underserved black and minority communities. J.M. Lee Construction Co., founded by Morehouse graduate Justin Lee, served as the general contractor, while Atlanta artist Aysha Pennerman will be contributing vibrant murals celebrating local culture. These partnerships reflect The Athlete’s Foot’s commitment to diversity and community and supporting Black entrepreneurship in its growth strategy.
Where Is The Athlete’s Foot in Midtown Located?
The Athlete’s Foot in Midtown is located at 931 Monroe Drive, Suite 113E, Atlanta, GA 30308. Here is a map to help you find it.
Nestled in the heart of Midtown, this new establishment promises to be a cornerstone for retail excellence and community engagement.
Strategically located on the iconic Atlanta Beltline and Piedmont Park, the new location aims to integrate seamlessly into the fabric of the neighborhood. The Athlete’s Foot plans to implement community enrichment, sponsorships, educational programming underscoring their commitment to supporting local communities and fostering meaningful connections. Grand opening events and ribbon-cutting festivities took place from September 12th through September 14th.
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