The Regal Theater at Atlantic Station in Midtown Atlanta is getting a 4DX theater, according to an announcement.
The theater’s renovation will include “motion-enabled chairs, environmental controls for simulated weather and other conditions, and scent models,” the Atlanta Business Chronicle reports.
4DX movie theater coming to Midtown Atlanta
The redevelopment will include the building of a VIP area comprised of four auditoriums. The ticket windows will also be renovated as well.
The changes are part of a way to get movie-goers to come back to the theater rather than opt to watch films at home via streaming devices and cable TV.
Experiential retail environments will make people feel and smell what’s going on on-screen.