Alonzo Herndon, born into slavery in 1858 in rustic Walton County, Georgia, had a dream while many African-Americans were still living a nightmare. A mulatto born of a white man, Frank Herndon, who never acknowledged him, and black slave named Sophenie, Herndon set out after Emancipation to make something of himself.
Many blacks, happy to be free but befuddled about its ramifications, took to staying on their former masters’ properties as hired help since they didn’t know much about business. Herndon tried his hand as a laborer and peddler before moving to Senoia to learn barbering.
His barbering business grew quickly, making Herndon a small fortune. He would soon move to Atlanta, helming three barbershops and counting among his customers many of the city’s elite.
He then turned his attention to real estate and banking, investing in Atlanta’s black community. AS one of America’s first black millionaires, Herndon founded the Atlanta Family Life Insurance Company.
In October 2017, the Georgia Historical Society unveiled a new historical marker as part of the Georgia Civil Rights Trail.
Those on hand for the dedication included ince Dooley, Chairman of the Georgia Historical Society Board of Curators; Dr. Mark Becker, President, Georgia State University; Lonnie C. King, Jr., Atlanta Student Movement veteran; Kwanza Hall, Atlanta City Councilman, District 2; Dr. Sarah Cook, Honors College, Georgia State University; and Dr. W. Todd Groce, President and CEO of the Georgia Historical Society.
“The epicenter of the civil rights movement was situated in Georgia,” Dr. W. Todd Groce, President and CEO of the Georgia Historical Society, said, according to a press release. “So it’s appropriate that the Georgia Historical society has created the Georgia Civil Rights Trail as a way to encourage the public to learn more about the vital role that our state and its people played in securing full citizenship for African Americans. It’s a legacy we all share as Georgians. For anytime that one group gains its civil liberties, we all are that much more free.”
“The recognition of this great man is long overdue,” said Lonnie King. “Alonzo Herndon succeeded against all odds and to see him honored by the Georgia Historical Society and the leadership of of Georgia State University is very fitting.”
