Atlanta is a well-known lair of rappers. Like, they all live here. So the fact that one rapper from the West Coast will be performing in The A for the new year shouldn’t be a big deal. But it is.
Kendrick Lamar is just that legendary. Despite only having a handful of albums, Lamar has quickly emerged as the best rapper alive today.
Lamar will perform at halftime during the College Football Playoff National Championship on January 8. While the game will be played at Mercedes-Benz Stadium, the free concert will be in Centennial Olympic Park one hour before kickoff, according to the Georgia World Congress Center.
The concert is a free and non-ticketed event so no age restrictions are expected.
“Having the opportunity to perform at halftime of what will surely be the best game of the year between two deserving universities is truly an honor,” said Kendrick Lamar. “Thank you, ESPN, for having me be the first halftime performer ever at the College Football Playoff National Championship.”
The game will televise the concert to millions of TV fans while on the ground, the non-ticketed event will be likely attended by thousands.
