Fashion e-commerce and brick & mortar retailer South Moon Under opened in Buckhead on Aug. 31. The Shops Around Lenox location,a 3,400-square foot store, isthe first Atlanta South Moon Under store to sell menswear, the business said in a news release.
The Buckhead store joins South Moon Under’s other two metro Atlanta locations at Alpharetta’s Avalon and Midtown’s Ponce City earlier this year.
“As forecasted, Atlanta has proven to be a successful foray into South Moon Under’s expansion into the southeast,” CEO Michael Smith said in a statement. “We’re looking forward to continuing the growth of our brand presence in Atlanta as well as introducing our menswear offerings to a stylish set of regional consumer.”
South Moon Under is a multi-brand boutique known for in-house brands and designer imprints. Male shoppers at the Buckhead location will see brands such as Faherty, Tailor Vintage, Joe’s, Normal Brand and Alternative Apparel.
